Behind the Brand

CEO

who am I?

The purpose of my brand Lex-ury is to make girls feel pretty and confident. Being a girl that loves to keep her hair done I absolutely hate having to purchase hair for every hairstyle. The hair Lex-ury provides can be used for 3 plus years. The goal in the end is to save money and stay confident. Everything purchased from Lex-ury will be 100% worth the price. 

My name is Ameera Samone, fun fact this name carries both of my middle names, which I proudly adopted my freshman year of high school. I’ve been an entrepreneur since the age of 12, when I launched my first business selling lip gloss, body shimmer, bonnets, and more. Those early experiences taught me invaluable lessons that have shaped my journey. Growing up with my mom, Breonna Ward—an inspiring entrepreneur in real estate, insurance, and author of “The Process”. This has instilled in me a deep appreciation for resilience and creativity. While I sometimes experience what I like to call "hair depression”, while this might be a term that Gen-Z has come up with I find that it is 100% real. The Urban Dictionary States “Hair Depression can be defined as the period in which a woman’s hair is not done therefore resulting in mood swings, random episodes of crying , anxiety, etc.” There is honestly no better feeling than having a fresh install. I've learned that feeling confident starts with looking my best. That’s why I created the Lex-ury Brand, dedicated to providing the finest bundles and lace to help everyone embrace their unique beauty. Join me on this journey to feel empowered and beautiful every day!

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CEO

Our Story

You might be wandering how did I come up with the name Lex-ury. Well first I’ve love all this luxury because I believe in quality over quantity especially when it comes to bundles and having to spend my own money. Why not just name the brand luxury? Well my Aunt also known as “TT” name is Alexis. She passed away from a cancer known as “Leukemia” in November of 2022. What is Leukemia? This is a cancer that can be found in your blood and bone marrow. Which is caused by the rapid production of abnormal white blood cells.  This loss affected me greatly because not only was she my aunt but she was also my second mom and best friend all in one. While I don’t wanna get too sad on here this inspired my business seeing the most confident person in the world face insecurities and want to try new things like frontals and so forth. Because of this I  continue to strive to do great things as I know she would be very proud. 

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